Marketing Transformation Featured AI Will Make Your Marketing Team Faster. And Worse. Three converging forces are opening a gap most CMOs haven't named yet.
Transformation Why Your Transformation Won't Outlast Its Creators Transformation investments depreciate — not because people fail, but because of how the thing was built. Ask: would it work if the builders left?
Origin Story I Spent 25 Years Watching What Lasts I kept seeing the same thing. A team would build something good. Real progress. Energy, focus, results. Then time would pass. Key people would move on. Attention would shift. And slowly — sometimes quickly — the thing would fade. Two years later, you’d hardly know it happened. I’ve watched this
