Contents
The Tenon. Monthly essays on why change fades, and what the rare exceptions did differently.
- Loved beyond reasonAI will not create the gaps in your business. It will show them to your customers first.
- Why your principles don't survive writing downEveryone is writing about the judgement AI takes away. The more useful question is what your judgement was ever made of.
- The rule that could kill a good ideaEvery reinvention names what changes. Nobody owns what stays the same. Why brands drift, and the one line that stops it.
- The leaders who last aren't the ones who knowExperience makes you faster. It can also make you stop listening, right when being wrong costs the most.
- The best leaders I've watched did lessAnd what they built outlasted them by years. Most leaders can't say that.
- AI freed up your team's time. Nobody built what should fill it.Every transformation kickoff hits the same silent moment: what do we actually build? Here's mine.
- AI will make your marketing team faster. And worse.Three converging forces are opening a gap most CMOs haven't named yet.
- Why marketing transformation doesn't scaleFour ways companies try to scale marketing, each more sophisticated than the last. None of them work, and they fail for the same reason.
- Why your transformation won't outlast its creatorsDepreciation isn't a failure of execution. It's a failure of architecture. Why the way most change gets built guarantees it won't last.
- I spent 25 years watching what lastsSame company. Same leaders and the same budgets, yet completely different outcomes. What separated the work that lasted from the work that quietly went.