Cecilia Weckstrom is a product designer, marketing- and business strategist whose career reflects her passion for connecting people and innovation for impact. For nearly two decades she has held various roles at the LEGO Group and played a strong part in the LEGO turnaround to become the world’s most powerful global brand and the most reputable global company in CSR**.

Over her career, Cecilia has worked across product and experience innovation, customer insight, digital marketing and -transformation and engaging the public in the LEGO Group’s responsibility strategy. She is a champion of consumer co-creation, open innovation and eco-systems for value creation. 

Weckstrom was recently appointed Senior Global Director for Diversity, Inclusion and People Innovation at the LEGO Group. The role, while a departure from Weckstrom’s roots in the consumer space, marries her specialty of strategy, innovation and leading change with people, culture and transformation. In her forthcoming book, Weckstrom explores how companies can benefit from adopting the wide-ranging changes in the consumer space into transforming diversity and inclusion into an accelerator for innovation, leadership and sustainable growth.

Cecilia is a board trustee of the National Saturday Club, a charity focusing on inspiring young people to take up careers in the creative industry. A visiting fellow at her Alma Mater, Central Saint Martins, Cecilia is an adviser to select startups and a member of the International Advisory Board of HEC Paris, where she also completed her TRIUM Executive MBA. Originally from Helsinki, Finland, Cecilia is based in London.

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*Brand Finance **Reputation Institute

• 2019  SKY Private Event, London, UK

• 2019  Wavelength Inside Innovation, London, UK

• 2018  Marketing Society Braver Conference, London, UK

• 2017  Wavelength Oxygen Event

• 2017  Wavelength Inside Innovation, London, UK

• 2017  UAL Central Saint Martins & Birkbeck College Launch of Design MBA, London, UK

• 2016  PEPSICO Private Event

• 2016  Elanco Eli Lilly Private Event

• 2016  PEPSICO Private Event

• 2016  TRIUM Global Executive MBA: HEC Paris Business Strategy Module, France

• 2015  Wavelength Inside Innovation, London, UK

• 2015  S-Pankki Private Event, Helsinki, Finland

• 2015  Eli Lilly Private event, London, UK

• 2015  UX London, UK

• 2015  SXSW 2015: Playing to Learn: Lessons from Game Design Gurus, Austin, US

• 2014  Alix Partners Forum: Value Creation in a Low Growth World, London, UK

• 2014  TRIUM Global Executive MBA HEC Paris Business Strategy Module, France

• 2014  Global Design Forum, London, UK 

• 2012  Customer Experience Exchange, TEN, London, UK

• 2012  Design and Emotion Conference, London, UK

• 2010  Customer Experience Exchange, IQPC, Monaco

• 2009  Grid Conference, Bonnier, Stockholm, Sweden

• 2008  Front End of Innovation Europe, Amsterdam, The Netherlands