© Cecilia Weckstrom 2019

03

Speaking: Connecting people, innovation and impact 

 
Image by Veronica Reverse

LVMH

PRIVATE EVENT

LONDON

March 2020

Image by Yeo Khee

HEC PARIS MBA 2020

GRADUATION

PARIS

13/06/2020

 

Cecilia Weckstrom is a product designer, marketing- and business strategist whose career reflects her passion for connecting people and innovation for impact. For nearly two decades she has held various roles at the LEGO Group and played a strong part in the LEGO turnaround to become the world’s most powerful global brand and the most reputable global company in CSR**.

 

Over her career, Cecilia has worked across product and experience innovation, customer insight, digital marketing and -transformation and engaging the public in the LEGO Group’s responsibility strategy. She is a champion of consumer co-creation, open innovation and eco-systems for value creation. 

 

Weckstrom was recently appointed Senior Global Director for Diversity, Inclusion and People Innovation at the LEGO Group. The role, while a departure from her roots in the consumer space, marries her speciality of strategy, innovation and leading change with people, culture and transformation. In her forthcoming book, Weckstrom explores how companies can benefit from adopting the wide-ranging changes in the consumer space into transforming diversity and inclusion into an accelerator for innovation, leadership and sustainable growth.

 

Cecilia is a board trustee of the National Saturday Club, a charity focusing on inspiring young people to take up careers in the creative industry. A visiting fellow at her Alma Mater, Central Saint Martins, Cecilia is an adviser to select startups and a member of the International Advisory Board of HEC Paris, where she also completed her TRIUM Executive MBA. Originally from Helsinki, Finland, Cecilia is based in London.

*Brand Finance **Reputation Institute

 
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