Cecilia Weckstrom is a purpose-driven, innovation-focused leader, whose career reflects her passion for inspiring and connecting people to realise their genius. For over two decades she has held various roles at the LEGO Group and played a strong part in the LEGO turnaround to become the world’s most powerful global brand and among the TIME100 most influential companies.

 

Cecilia has a background in design and an MBA and her experience bridges product innovation, consumer experience, -insight, -engagement, digital marketing and transformation, sustainability, diversity, and inclusion. These different lenses give her a deeper more holistic understanding of consumer-driven and customer-focused innovation and growth, combined with deep insight into ESG topics, leadership, building trust and catalysing change in various contexts. She is a champion of consumer co-creation, open innovation and eco-systems for value creation. 

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Cecilia is a board trustee of the National Saturday Club, a charity focusing on inspiring young people to take up careers in the creative industry. A visiting fellow at her Alma Mater, Central Saint Martins, Cecilia is an adviser to the CEOs of two health tech startups and a member of the International Advisory Board of HEC Paris, where she also completed her TRIUM Executive MBA. Creatively, she is a recovering blogger and a published music producer under the artist name Oxime. Originally from Helsinki, Finland, Cecilia is based in London.

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*Brand Finance